Archive for the ‘Social Media Technology’ Category


Why Mobile Marketing Must be Run by Social Marketers

Administrator @ 5:47 PM on April 23, 2009

“Imagine instead of printing out an email coupon you could simply present a coupon sent to your phone?” Or, “So you’re walking by a Starbucks and your phone goes off in your pocket with an offer for half off a latte.”
I’ve heard variations of those excited proclamations more than a few times over the years. [...]


Analyst 2.0: A Call For Transparency

Administrator @ 10:52 AM on March 15, 2009

The shady world of software analysis has avoided the public ire for long enough. Taking money from clients looking to buy AND vendors looking to sell, and claiming ANY amount of objectivity is, flatly, a ruse. We can thank Owyang’s stunning lack of judgment for exposing a little more of the emperor, but dude’s been naked all along. (I remember waiting with a gut full of nerves the arrival of Gartner’s latest “Magic Quadrant” covering the mobile industry. I can assure you it was always many things, but never magical.)